Click to learn more about Dave Karow. It’s human nature to want things to go your way; you drop little hints for your birthday presents or avoid certain topics, for example. It’s also well-documented that companies commission surveys tailored to provide the results they want. But on a more basic level, we subconsciously (and sometimes […]
Taking Data to the Next Stage: Science-based Decision Making
Click to learn more about author Yael Tolub Attention all CRO managers: there is a very good chance that your A/B testing results could be invalid. In fact, some sources claim that A/B testing fails an astonishing 90% of the time. Considering all the time and effort you put into planning and executing these tests, […]