The future of data is small. As organizations grapple with ever-increasing amounts of data, the limits of the big data movement are becoming clear. Over the last two decades, big data has provided benefits in the form of cutting-edge software that made the generation, collection, and amalgamation of data widely available to organizations. These positive impacts are […]
Data Clean Rooms: Share Your Corporate Data Fearlessly
Data sharing has become more complex, both in its application and our relationship to it. There is a tension between the need for personalization and the need for privacy. Businesses must share data to be effective and ultimately provide tailored customer experiences. However, legislation and practices regarding data privacy have tightened, and data sharing is tougher and […]