Click to learn more about author Yael Tolub Attention all CRO managers: there is a very good chance that your A/B testing results could be invalid. In fact, some sources claim that A/B testing fails an astonishing 90% of the time. Considering all the time and effort you put into planning and executing these tests, […]
How is Big Data Shaping the Way We Conceive and Practice Mobile Marketing?
Click here to learn more about author Juned Ghanchi. The overwhelming growth of digital data is continuing to emerge as the most promising horizon for techies, analysts, and marketers. A major portion of this data is created by mobile devices; and, as these handheld gadgets continue to take a bigger role in our digital, social, and […]