by Angela Guess
A new press release reports, “1010data, Inc., offering the only integrated platform that combines self-service data management and analytics at scale with ready-to-use data, today announced the availability of Local Market Insights (LMI), a browser-based tool that enables merchants to measure business performance against competitors over time at the local metropolitan market level. Whether theirs are retail, restaurants, or other direct-to-consumer businesses, merchants can use LMI to identify drivers of performance and take action to improve their business or generate incremental growth. Using actual consumer spending behavior, demographic, and store location data, 1010data LMI enables users to view business KPIs such as market share, basket size and trip-related metrics by MSA (metropolitan statistical area) for their business as well as a custom competitive set of their choosing.”
The release continues, “The 1010data LMI tool is based on multiple data sets that are integrated to work together within the award-winning 1010data platform, resulting in analytical outputs that are generated in a matter of seconds. A clean, easy-to-use dashboard interface displays the information in heatmaps at both a national and local view. A local scorecard provides business metrics alongside demographic data. A historical comparison view captures trends of key metrics across time via charts and graphs for instant analysis vs. the competition. The data sets of the LMI tool are updated within days, eliminating lag and giving decision-makers an immediate view of outcomes based on their actions.”
Read more at Business Wire.
Photo credit: 1010data