by Angela Guess

According to a recent press release, “Datorama, a leading global technology company, has announced the launch of a complementary solution within its marketing intelligence platform. LiteConnect is an all-new, patent-pending capability that leverages artificial intelligence (AI) to provide marketers with a simple way to automatically transform any spreadsheet or data file into an interactive, marketing-specific dashboard in seconds. As marketers are being held accountable to drive business growth, prioritize budget efficiency and cultivate an exceptional customer experience simultaneously, it’s essential to leverage data to operationalize these mandates. LiteConnect helps marketers of all stripes in two fundamental ways.”

The release goes on, “First, LiteConnect provides a fast and easy entry point to technology-assisted analysis. This enables quicker time-to-value as marketers move away from manual reporting methods to immediately interacting with their data through visualizations for clearer insights and easier collaboration. In addition, for marketers already benefiting from the use of Datorama, LiteConnect adds new flexibility for ad hoc data analysis and the integration of non-traditional data sources to their cross-channel marketing mix. Many of these sources, that previously went untapped, add context and understanding to the performance of respective campaigns, marketing programs, and customer experience initiatives. Examples of non-traditional sources include: product, economic, weather and offline sales data. In both situations, marketers now have an effortless way to automatically visualize critical information, perform rapid ad hoc analysis and data discovery, and have a “sandbox” environment for data-driven innovation.”

Read more at Globe Newswire.

Photo credit: Datorama