by Angela Guess

A new release out of the company reports, “Datorama, a global marketing analytics innovator, today announced it has established a formal partner relationship with LiveRamp™, an Acxiom® company and leading provider of omnichannel identity resolution. LiveRamp’s IdentityLink platform unifies siloed data across offline and digital channels to power an omnichannel view of the consumer for people-based marketing initiatives. This collaboration unlocks tremendous value for Datorama users, who can now benefit from precise campaign targeting and performance measurement at the individual level — all within a privacy-compliant environment. The partnership allows professionals utilizing Datorama’s Marketing Integration Engine to link and consolidate messy, siloed data from multiple consumer touchpoints, including online advertising exposures and offline sales transactions. It enables closed-loop measurement and deeper insight into the customer journey.”

The release goes on, “Datorama’s Marketing Integration Engine provides an end-to-end marketing analytics solution for business users that combines this industry-leading data integration capability with patent-pending dynamic data modeling, productized campaign management tools, intuitive data visualization, and advanced analytics that power unified reporting for real-time data analysis and insights. Datorama helps enterprises, agencies, publishers and platforms of all sizes to centralize all of their marketing data, while providing the agility to experiment and manage change, two hallmarks of today’s data-driven marketing environment. Datorama works with thousands of brands, hundreds of agencies, publishers and technology companies that leverage the company’s Marketing Integration Engine. Global clients include L’Oréal, Foursquare, Yahoo! JAPAN, GoDaddy and many more.”

Read more at Marketwired.

Photo credit: Datorama