Tag Archive for CMO

Big Data as a Service v. Hadoop

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by Angela Guess Tim Waltermire of Forbes recently wrote, “If you’re a CMO today, I expect you are chomping at the bit to get into this whole ‘big data’ craze: taking the data sets you have already collected and mining them for insights and trends you can then leverage to market your products, connect with…

The Turf War Between CIOs and CMOs Is Dead

Turf Wars

by Angela Guess Michael Hickins of Forbes recently opined, “The much-hyped turf war between chief information officers and chief marketing officers is dead – if it even ever existed. It’s certainly true that there’s a pretty big turf for them to battle over, as illustrated by the $50 billion+ that marketers already spend on Big…

CMOs & CIOs: ‘Data Is What Brings Us Together’

75/365 Hugs are Healing

by Angela Guess Stephanie Overby of CMO.com recently wrote for Fox Business, “It’s a sign of the digital marketing times that CMOs now spend more on technology than any other corporate officer outside the CIO’s office. And the biggest driver of that tech spending is big data, which accounts for 37 percent of the marketing…

For Full Effect, Big Data Needs Into the Boardroom

The Donatello Boardroom

by Angela Guess Bill Schmarzo of Entrepreneur recently wrote, “To get the full business value from big data, companies are focusing less on the three Vs of big data (volume, velocity, variety) and more on the four Ms of big data:  Make me more money! New sources of data, coupled with advanced analytics, can improve…

Making Big Data Work for Marketing

Analyzing Stock Market

by Angela Guess Jim Yu of Search Engine Watch reports, “Marketers didn’t invent the concept of big data. Figuring out what to do with the mounds of data that exist isn’t only the plight of marketers, but also nearly every sector in the world. In fact, humans have been striving to harness data that computers have…

CMOs Are Looking to Dive Into Big Data

Diving in Taha'a, French Polynesia

by Angela Guess Larry Barrett of ZDnet recently wrote, “Chief marketing officers looking to raise their profile within the C-suite are making a concerted effort to align themselves with their counterparts atop their organizations’ technology and business units and embracing new applications designed to bring them closer to their customers. A new survey conducted by Forrester Research and…

Free Book from Scott Brinker: A New Brand of Marketing

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by Angela Guess Scott Brinker of the Chief Marketing Technologist Blog has released a new book entitled A New Brand of Marketing: The 7 Meta-Trends of Modern Marketing as a Technology-Powered Discipline. On his website, Brinker writes, “I’ve written a very short book, A NEW BRAND OF MARKETING, that’s free to download and share. It frames the epic…

How The Data Revolution is Changing The Role of the CMO

IBM-logo

by Angela Guess The Guardian recently interviewed Surjit Chana, CMO of IBM Europe about how Big Data is affecting the role of the marketer. Chana said, ”  I wouldn’t say the roles of chief information officer (CIO) and chief marketing officer (CMO) are converging completely, but closer collaboration is clearly happening. In the era of…

Big Data Marketing: Asking the Right Questions

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by Angela Guess Michael Brenner of Forbes recently wrote, “Looking into a heavy topic today: Big Data for Marketing. ‘Heavy’ because it’s sorta philosophical. I think Big Data for Marketing is more about the questions than the answers. More about the insights than the technology. The opportunity lies in defining how Big Data can help…

Bringing “Big Testing” to the Marketing Department

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by Angela Guess Scott Brinker of Search Engine Land recently argued that in order to fully take advantage of Big Data, the CMO must shift marketing culture toward “big testing.” He writes, ” For years, testing and optimization have been niche practices in the marketing department. A/B testing with a few direct mail pieces in…