Tag Archive for CMO

CMOs, Big Data, And Practical Applications

cmo

by Angela Guess Forbes contributor John Rampton recently wrote, “While the vast majority of marketers understand the need for gathering and analyzing data, many still struggle with determining the best way to use that data. A recent survey showed that 45 percent of marketing executives rated their team’s use of data and analytics tools below…

Bridging the Gap Between IT and Marketing by Embracing NoSQL

bridge

by Angela Guess Ian White, CTO of Sailthru, recently wrote in The Wise Marketer, “Today, both the CIO and the CMO share the same fundamental challenge – effective information management. Whether engineering a big data strategy or seeking a single customer view, the objective is the same: making sense of the rapid increase in information,…

The CIO, the CMO, and NoSQL

nosql-databases

by Angela Guess Ian White recently wrote for IT Pro Portal, “In 2015, both the CIO and the CMO share the same fundamental challenge – effective information management… Both CMOs and CIOs need a solid foundation to work together. NoSQL databases do just that. Not having a pre-defined columnar schema allows for much more flexibility.…

Big Data as a Service v. Hadoop

had

by Angela Guess Tim Waltermire of Forbes recently wrote, “If you’re a CMO today, I expect you are chomping at the bit to get into this whole ‘big data’ craze: taking the data sets you have already collected and mining them for insights and trends you can then leverage to market your products, connect with…

The Turf War Between CIOs and CMOs Is Dead

Turf Wars

by Angela Guess Michael Hickins of Forbes recently opined, “The much-hyped turf war between chief information officers and chief marketing officers is dead – if it even ever existed. It’s certainly true that there’s a pretty big turf for them to battle over, as illustrated by the $50 billion+ that marketers already spend on Big…

CMOs & CIOs: ‘Data Is What Brings Us Together’

75/365 Hugs are Healing

by Angela Guess Stephanie Overby of CMO.com recently wrote for Fox Business, “It’s a sign of the digital marketing times that CMOs now spend more on technology than any other corporate officer outside the CIO’s office. And the biggest driver of that tech spending is big data, which accounts for 37 percent of the marketing…

For Full Effect, Big Data Needs Into the Boardroom

The Donatello Boardroom

by Angela Guess Bill Schmarzo of Entrepreneur recently wrote, “To get the full business value from big data, companies are focusing less on the three Vs of big data (volume, velocity, variety) and more on the four Ms of big data:  Make me more money! New sources of data, coupled with advanced analytics, can improve…

Making Big Data Work for Marketing

Analyzing Stock Market

by Angela Guess Jim Yu of Search Engine Watch reports, “Marketers didn’t invent the concept of big data. Figuring out what to do with the mounds of data that exist isn’t only the plight of marketers, but also nearly every sector in the world. In fact, humans have been striving to harness data that computers have…

CMOs Are Looking to Dive Into Big Data

Diving in Taha'a, French Polynesia

by Angela Guess Larry Barrett of ZDnet recently wrote, “Chief marketing officers looking to raise their profile within the C-suite are making a concerted effort to align themselves with their counterparts atop their organizations’ technology and business units and embracing new applications designed to bring them closer to their customers. A new survey conducted by Forrester Research and…