Click to learn more about author Cindy Zhou. As the chief marketing officer (CMO) of a cybersecurity software company, I spend a lot of time on data security for our content marketing. However, in many organizations, security is a frequently overlooked area for marketers. In today’s business landscape, brand reputation – a job heavily supported […]
How Execs Can Evolve as Industry Evolves
Click to learn more about author Leon Adato. Change is everywhere, and expectations are high. Whether it’s called digital transformation or digital modernization—or if we’re shooting at servitization—nearly every business is revolutionizing its processes and supply-chain flows. For success, executives must understand enacting digital efficiencies isn’t just about people in the backroom doing something obscure. Transformation […]
Protagonist Combines Data Science With Social Science for Modern Business
by Angela Guess According to a recent press release, “Monitor 360, the Narrative Analytics company, reemerges today under the new name Protagonist, a name shared with its Narrative Analytics platform, which also launched today. Right now, corporate marketers operate blindly — making major strategic decisions based primarily on instinct. Yet their success is rooted in […]