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Adobe, Microsoft and LinkedIn Join Forces to Accelerate Account-Based Experiences

A new press release states, “Adobe today announced an extension of its partnership with Microsoft and a new integration with LinkedIn that will accelerate account-based experiences (ABX) through new marketing solution integrations. Adobe and Microsoft are aligning key data sources to populate account-based profiles in Adobe Experience Cloud, including Marketo Engage and Microsoft Dynamics 365 […]

LinkedIn Open Sources Big Data and URL Technology

by Angela Guess David Ramel recently reported in ADTmag, “Seeing as how LinkedIn is all in on open source development, the company is a good fit for its new owner, Microsoft, the poster company for born-again open source evangelism. Cases in point: the business-oriented social media site this week open sourced technology for building iOS […]

Microsoft is Buying LinkedIn for $26.2B, Expanding Its Big Data Reach

by Angela Guess Conner Forrest reports in TechRepublic, “On Monday, Microsoft announced that it will be purchasing LinkedIn, the social network for professionals, for $26.2 billion. The all-cash deal will bolster Microsoft’s social media presence among professionals and could potentially give LinkedIn more analytics resources. In the official press release announcing the acquisition, it was […]