A new press release states, “Adobe today announced an extension of its partnership with Microsoft and a new integration with LinkedIn that will accelerate account-based experiences (ABX) through new marketing solution integrations. Adobe and Microsoft are aligning key data sources to populate account-based profiles in Adobe Experience Cloud, including Marketo Engage and Microsoft Dynamics 365 for Sales. This will empower B2B marketers and sellers to easily identify, understand and engage B2B customer buying teams. This partnership will drive better orchestration, measurement and delivery of targeted content for a more personalized experience at both the individual and account level on key B2B platforms like LinkedIn.”

The release goes on, “The partnership further deepens the longstanding collaboration between Adobe and Microsoft. The addition of an integration with LinkedIn Marketing Solution offers new ways for marketers to more effectively engage with accounts and buying teams, enabling them to: (1) Gain a deeper, real-time understanding of targeted accounts: Marketing and sales teams will be able to leverage data from Marketo Engage and Microsoft Dynamics 365 for Sales to get a deeper, real-time understanding of targeted accounts, including insights into individual roles, influence and preferences… (2) Target audiences more effectively by leveraging richer account profiles: To identify the best-fit accounts to pursue, Marketo Engage’s Account Profiling capability combines the power of intelligence-driven predictive modeling and automation in a single ABX solution, empowering marketers to identify these accounts out of 25 million companies within minutes.”

Read more at Business Wire.

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