Click to learn more about author Ciaran Hourican. The term “big data” has become widespread within the digital community, referring to everything from predicting long-term weather forecasts to appreciating the ways in which a vaccine is able to thwart a potentially serious virus. Of course, data has also become important within the world of sales. […]
Taking Customer Success Management to the Next Level with Data Analytics
Click to learn more about author Victor DeMarines. The role of the customer success manager is both expanding and transforming and the reason for that shift is ….data. No longer is it enough to simply reduce customer churn. The best customer success managers or customer success data analysts – whatever their actual title may be – […]
Infogix’s Data3Sixty Continues to Transform the Data Management Industry
According to a recent press release, “Infogix, a leading provider of data management tools, has further enhanced its industry-leading data intelligence platform, Data3Sixty™. The all-inclusive solution seamlessly integrates Infogix’s trusted data governance, metadata management, data quality, data prep and analytics capabilities into a single platform. The result is a first of its kind, integrated platform […]
The Characteristics of Data-Driven Product Management and Development
Click to learn more about author Victor DeMarines. Gartner predicts that by 2021, some 75 percent of independent software vendors will embed software usage analytics in their products to inform product management decisions and measure customer health. When viewed through the lens of our product management recent survey “Listening to the Voice of the Customer,” that […]
Software Usage Data and What to Do with It
Click to learn more about author Victor DeMarines. April 13 marks the day of one of the greatest success stories I can think of that began with the unthinkable. The crew of Apollo 13 was completing a routine check when, a day shy of walking on the moon, an oxygen tank exploded on the spacecraft and […]
Is Your Product Manager Entrepreneurial Enough with Your Data?
Click to learn more about author Kavitha Mariappan. Not quite a business owner, but they need to think like one, and not quite an engineer, but they need to speak like one — the product manager (PM) is caught in a strange, yet exciting niche. Josh Elman, partner at Greylock Partners and former PM at […]