Affinio Gives Enterprises Full Control Over Marketing Strategy with New Containerization Model

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A new press release out of Affinio reports, “Marketing strategy platform Affinio announced today that its AI-driven marketing strategy platform can now be delivered via a containerization model. Containerization is similar to on-premises software,but instead of sending physical servers to run Affinio’s technology, the technology itself is packaged into a container and later deployed in a private cloud instance controlled entirely by the enterprise. Affinio, a Microsoft Gold-Certified partner, developed its containerization model on Microsoft Azure. Available on Microsoft AppSource,an online cloud marketplace providing tailored line-of-business solutions, Affinio’s global enterprise customers can seamlessly deploy Affinio’s technology and apply it to sensitive consumer data within the security of its own private Azure environment. This deployment method allows enterprise IT teams to manage security and access control through Azure App Service while still reaping the benefits of Affinio’s marketing technology.”

The release continues, “Affinio’s decision to containerize its platform is in direct response to privacy concerns felt by marketers and legal departments within enterprises and their desire to protect first-party PII data. Containerization allows marketers to reap the benefits of Affinio’s AI-segmentation and visualization technology without the need to directly share first-party data with Affinio, as is traditionally the case with a Software-as-a-Service model. Additionally, enterprises that deploy Affinio’s containerized solution benefit from the robust security built into Azure.”

Learn more at the Affinio blog.

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