Analytics is Much More Than Big Data

Click to learn more about author Chirag Shivalker. BIG Data; though the term is coined everywhere and considered mainstream, is no longer a buzzword. However jazzy the concept of “Big Data” gets, simply having and collecting more data is no longer enough. We have now entered the space where business-oriented “Data Strategies” should be the […]

Companies Don’t Need BIG Data, They Need Right Data

Click to learn more about author Chirag Shivalker. Customers are engaging with businesses through ever increasing touchpoints including websites, social media, in-store, mobile, and tablets. It’s really ironic that irrespective of how they engage with your company, they expect customized, personalized and consistent experience every time. These expectations have proved lethal for enterprises to fulfill, […]

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