So Your Customer Data Is Broken: Now What?

Click to learn more about author Olivia Hinkle. Over the past few months, businesses have been digging deeper into their CRM data and using email as a primary channel for communicating critical messages. They’ve also been eagerly reminding customers of their presence, even if the customer hasn’t been to their business or website for years. […]

The Evolution of Data Governance

Click to learn more about author Olivia Hinkle. This is the second part of a series on Data Governance, see part one here. Today’s forward-thinking businesses place enormous emphasis on all things data. It hasn’t always been this way. In fact, the shift toward a data-focused strategy has largely occurred in the last two decades. […]

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