Click to learn more about author Olivia Hinkle. Taking a holistic approach to data requires considering the entire data lifecycle – from gathering, integrating, and organizing data to analyzing and maintaining it. Companies must create a standard for their data that fits their business needs and processes. To determine what those are, start by asking […]
So Your Customer Data Is Broken: Now What?
Click to learn more about author Olivia Hinkle. Over the past few months, businesses have been digging deeper into their CRM data and using email as a primary channel for communicating critical messages. They’ve also been eagerly reminding customers of their presence, even if the customer hasn’t been to their business or website for years. […]
Navigating the Second Half of 2020 Requires Acute Focus on CRM Data
Click to learn more about author Olivia Hinkle. Today, marketers might feel compelled to push harder. That’s what tends to happen when a jolt to the economy mixes with a strong concern for the sustainability of a business. So, it’s not a coincidence your inbox is being flooded with messages from businesses you haven’t connected […]
The Evolution of Data Governance
Click to learn more about author Olivia Hinkle. This is the second part of a series on Data Governance, see part one here. Today’s forward-thinking businesses place enormous emphasis on all things data. It hasn’t always been this way. In fact, the shift toward a data-focused strategy has largely occurred in the last two decades. […]
Three Ways Organizations Can Achieve Data Governance Success
Click to learn more about author Olivia Hinkle. The amount of data in the world today is truly staggering. In fact, the World Economic Forum estimates that by 2025 463 exabytes of data will be created globally each day. Data is no longer just a byproduct of doing business—it’s the lifeblood of everything they do. […]