Preview of Data Privacy Trends for 2023

As we move into 2023, one thing at the forefront of many business owners’ minds is how to ensure data privacy in order to keep their company data and customers safe.  Data privacy is becoming increasingly important to both companies and consumers, especially with the emergence of privacy regulations such the California Consumer Privacy Act (CCPA). These […]

How Zero-Party Data Can Build Consumer Trust

In 2020, Forrester Research came up with a phrase that’s since become a buzzword among many marketers: zero-party data. Essentially, zero-party data is information that individuals proactively and freely supply to companies, so it’s reliable and meaningful. By contrast, first-, second-, and third-party data are not proactively provided by the individual to the company that is requesting […]

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