According to a recent press release, “BlackBerry Limited today announced it is scaling its BlackBerry Secure technology and licensing strategy to empower the electronics industry to rapidly bring-to-market safe and secure IoT devices. According to a recent survey commissioned by the company, approximately 80% of consumers in the U.S., U.K. and Canada do not trust their current Internet-connected devices to secure their data and privacy. Additionally, when asked about future purchases, respondents said they were more likely to choose a product or do business with a company that had a strong reputation for data security and privacy. The company’s new BlackBerry Secure feature packs address this concern and buying preference by giving IoT device manufacturers the trusted software and proven framework to securely build smart products – from health trackers to Alexa-enabled speakers – without having to develop the technology and deep cybersecurity expertise internally.”
The release goes on, “To ensure the products have been developed to the company’s standards, BlackBerry’s team of cybersecurity experts review the device. Following this process, the product will be deemed BlackBerry Secure, a recognized symbol of data security and trust. ‘2019 will be the year consumers will begin to vote with their wallets and seek out products that promise a higher level of security and data privacy,’ said Alex Thurber, SVP and General Manager of Mobility Solutions at BlackBerry. ‘IoT device manufacturers can address security and privacy concerns head-on and stand out in the cluttered IoT space by bringing to market ultra-secure products that consumers, retailers, and enterprises want to buy and use. This new service is a pivotal point in the company’s software licensing strategy and underscores BlackBerry’s evolution from providing the most secure smartphones to delivering the trusted security for all smart ‘things’’.”
Read more at PR Newswire.
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