What is a Database Administrator (DBA)?

A database administrator (DBA) is a person who manages, maintains, and secures data in one or more data systems so that a user can perform analysis for business operations. DBAs take care of data storage, organization, presentation, utilization, and analysis from a technical perspective. The DBA job is transitioning from being database-centric to data-centric, as […]

What Is Digital Transformation?

The term “digital transformation” describes an overall vision where technology, along with human resources, improves efficiency and effectiveness of business, cultural, and social activities. Digital transformation remakes processes through computing advances such as the internet of things (IoT), mobile applications, customer engagement, artificial intelligence and data, and analytics. While the definitions of digital transformation embody […]

What is a Knowledge Graph?

A knowledge graph, which can be considered a type of ontology, depicts “knowledge in terms of entities and their relationships,” according to GitHub. An example of a knowledge graph is shown below. Knowledge graphs developed from the need to do something with or act upon information based on context. For example, knowledge graphs help identify […]

Leverage Your Data to Get a Holistic Customer View

Click to learn more about author Ibrahim Surani Today, data is the center of everything. Therefore, it’s only natural for organizations to leverage it to create a data-centric customer strategy that aims to optimize sales and marketing processes. Every customer action, ranging from the first touchpoint to the purchase, creates a digital footprint. These interactions […]

We use technologies such as cookies to understand how you use our site and to provide a better user experience. This includes personalizing content, using analytics and improving site operations. We may share your information about your use of our site with third parties in accordance with our Privacy Policy. You can change your cookie settings as described here at any time, but parts of our site may not function correctly without them. By continuing to use our site, you agree that we can save cookies on your device, unless you have disabled cookies.
I Accept