Maven Acquires Machine-Learning Personalization Leader LiftIgniter

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A recent press release states, “Maven today announced it signed and completed the acquisition of Petametrics, Inc., DBA LiftIgniter. This transaction marks the fourth market-leading technology platform closing for Maven in less than two years. ‘Our team’s mission remains unchanged since the early days of digital media, which is to empower great journalism with great technology, material distribution, and monetization,’ said Maven founder James Heckman. ‘LiftIgniter enables and enhances all three of these focus areas. Its powerful personalization technology, together with Maven’s leading edge technology stack, creates a product offering for publishers unmatched in the industry.’ LiftIgniter leverages high-performance machine learning algorithms to determine in-the-moment user interest and intent to produce a personalized online experience.”

The release goes on, “LiftIgniter provides on-site and in-app content recommendations across hundreds of leading digital properties worldwide, including data from more than 100 million users, in addition to Maven’s 100 million+ users and 300 media brands. Advertisers demand universal scale, world-class technology, deep data science, and premium content. As the economy collapses around an already challenged digital media landscape, Maven technologies and premium coalition provide independent publishers and journalists a safe haven within a powerful platform, and advertisers direct access to target audiences. LiftIgniter’s algorithmic approach to distribution amplification was the brainchild of its founder Indraneel Mukherjee, computer science Ph.D. and key contributor to YouTube’s recommendation engine. This platform is now available to Maven’s premium publishers, allowing their viewers to enjoy a more enriched online experience.”

Read more at Business Wire.

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