Click to learn more about author Farah Kim. In a particularly intense weekly meeting, team leads from sales, marketing, IT, and finance were debating on the poor quality of data captured in the company’s new CRM system. Almost 40% of the data captured was defective – fake email addresses, missing information, invalid addresses, and so […]
How Mastery of Data Collection and Analysis Contributes to the Success of Amazon Prime Day
Click to learn more about video blogger Hamaad Chippa. Amazon just completed its third-annual Amazon Prime Day (APD), a 30-hour online shopping extravaganza that offers deep discounts on popular items until quantities run out. What started as a celebration to commemorate Amazon’s 20th anniversary has quickly become a popular on-line shopping appointment, much like Cyber Monday. According to a […]