What is a Customer Data Platform?

Click to learn more about author Jonathan Lee. In the past year and a half DATAVERSITY readers have been exposed to new Customer Data Platform (CDP) offerings from vendors like BlueConic, RedPoint Global and others. But what is a CDP? First introduced around 2013, CDP is a concept defined by the Customer Data Platform Institute […]

Segment Releases Personas, Allowing Companies to Organize, Synthesize and Act on Their Data

According to a new press release, “Segment, the customer data platform, today announced the general availability of Personas, a new product which helps businesses intelligently organize, synthesize and act on their customer data. With Personas, companies can effectively leverage Segment’s first-party customer data infrastructure to provide a consistent user experience across email, web, advertising, push […]

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