A Data Management Platform (DMP) is a storage location for all types of data – all the way from contact lists to transactional data. The data stored in a DMP is analyzed for business insights and customer intelligence. DMPs generally collate data from various business systems, such as ecommerce sites, social sites, or a CRM. […]
Data Quality Challenges
The Data Quality and Data Management market is going through a paradigm shift where the focus has turned to the business user. Historically, business users have been at the mercy of over-burdened IT departments with limited resources, but IT is not to blame. Even with the simplest query, the answer used to be “It’ll be […]
Leveraging Natural Language Processing Within a CDP
Click to learn more about author Jonathan Lee. In my last column for DATAVERSITY I sought to define the concept of a Customer Data Platform (CDP), noting that a CDP “creates a comprehensive view of each customer by capturing data from multiple systems.” What I didn’t do however, was to delve into a discussion of […]
What is a Customer Data Platform?
Click to learn more about author Jonathan Lee. In the past year and a half DATAVERSITY readers have been exposed to new Customer Data Platform (CDP) offerings from vendors like BlueConic, RedPoint Global, and others. But what is a CDP? First introduced around 2013, CDP is a concept defined by the Customer Data Platform Institute […]
Segment Releases Personas, Allowing Companies to Organize, Synthesize and Act on Their Data
According to a new press release, “Segment, the customer data platform, today announced the general availability of Personas, a new product which helps businesses intelligently organize, synthesize and act on their customer data. With Personas, companies can effectively leverage Segment’s first-party customer data infrastructure to provide a consistent user experience across email, web, advertising, push […]
RedPoint Global Unveils New MDM Capabilities on its Industry-Leading Customer Data Platform
by Angela Guess A recent press release states, “RedPoint Global, a leading provider of data management and customer engagement technology, today announced the extension of the RedPoint Customer Data Platform™ with new master data management (MDM) capabilities. In a world where data management has often been limited to IT and data quality experts, RedPoint MDM […]