by Angela Guess Louis Columbus recently wrote in Forbes, “Unlike advanced analytics techniques that seek out causality first, machine learning techniques are designed to seek out opportunities to optimize decisions based on the predictive value of large-scale data sets. And increasingly data sets are comprised of structured and unstructured data, with the global proliferation of […]
Big Data’s Big Liability Issues
by Angela Guess Ryan Garner recently opined in Quartz, “Let’s just say it: In the future, successful data companies will not own any data. The data economy is the engine of growth for all digital businesses. However, the landscape is changing. We are heading for a data crunch. Data has huge economic value but it […]
Will Legal Hassles Lead to Companies Retaining Less Big Data?
by Angela Guess George Leopold recently wrote in Datanami, “At least part of the technological and political blowback from the recent legal battle between the FBI and Apple over government access to encrypted data is a shift among some Silicon Valley startups away from retaining large amounts of customer and other data. The decision reportedly […]
Improving Customer Experience with Machine Learning
by Angela Guess Grace Peters recently wrote in HPCwire, “Thanks to machine learning, the page you see when you log-on to Amazon.com is likely very different from the one I see. Advertising, product recommendations, and special deals are all tailored to our unique customer profiles based on historical browsing trends and buying behavior. Online retailers […]
Can Big Data and Privacy Coexist?
by Angela Guess Michael Kassner recently wrote in TechRepublic, “User privacy concerns date back at least 200 years. In the 1800s, newspapers were more than a little invasive in their quest for news. In the early 1900s, wiretapping came into play with the invention of the telephone recorder. Both examples pale in comparison to what […]
5 Challenges of Good Customer Data Management
by Angela Guess Arvind Rongala writes in Customer Think, “For business enterprises to take advantage of the increasingly mobile and digitally perceptive customer base that anticipates personalized and dynamic customer experience, digital innovation is extremely necessary. One of the obvious requirements of business enterprises to support all the processes is ensuring that a good customer […]
Case Study: RBS’s Use of Big Data for Customer Service
by Angela Guess Bernard Marr recently wrote in Forbes, “RBS has developed a Big Data strategy which it calls ‘personology’ in an attempt to reconnect with customers. The bank, which is currently undergoing re-privatization seven years after it was bailed out to the tune of £45 billion by UK taxpayers during the financial crisis, is […]
Improving Customer Experience with Artificial Intelligence
by Angela Guess Dave O’Flanagan, CEO of Boxever, recently wrote in InsideBigData, “Artificial intelligence has seeped into the lives of everyone with an internet connection. Binge-watching television shows and online shopping carts full of suggested add-ons are commonplace, even though most consumers aren’t aware of what’s powering the recommendations. Algorithms are constantly hard at work, […]
Manthan Unveils the Next Version of its Customer Analytics Platform
by Angela Guess According to a new article out of the company, “Manthan, the leader in Big Data Analytics solutions for consumer connect industries, unveiled the latest release of its customer analytics solution, Customer360. Customer360 is the only solution in the market today that packages advanced analytics, rich analytical views, data management, model export and […]