Converting Big Data Into Conversational Gold

Click here too learn more about Dr. Rahul Razdan. If data is a form of language – if all those ones and zeroes constitute a way of communication, then translating those figures into something intelligible for a mass audience should be the end-result of this phenomenon we call Big Data. It should be the culmination – no, […]

Combining Art and Science: Big Data Marketing

by Angela Guess Bernard Marr recently wrote in Data Informed, “Many people believe that great marketing is an art form, but lately big data has added a serious dose of science into the mix. Smart marketers are now relying on data more than ever before to inform, test, and iterate their strategies. And even though […]

5 Steps to Successful Data-Driven Marketing

by Larisa Bedgood Marketers love data. In a survey by GlobalDMA and the Winterberry Group, 77% of marketers are confident in using data-driven approaches to drive growth and better customer experiences. The biggest drivers of increased use of data-driven marketing include: 53% – A need to be more customer centric 49% – Maximize effectiveness/efficiency of […]

Attunity Expands its Strategic Position in Big Data Markets Through BIReady Acquisition

by Angela Guess A new release out of the company reports, “Attunity Ltd., a leading provider of information availability software solutions, announced today that it has expanded its Big Data solutions portfolio as well as its strategic positioning in Big Data markets via the acquisition of BIReady’s data warehouse automation technology. The innovative BIReady solution […]

Big Data’s Holiday Wish List

by Angela Guess Howard Baldwin of Forbes recently wrote, “With the ceremonial hauling away of the turkey carcass completed, that can mean only one thing: time to start thinking about the holidays. (Yes, in this regard I’m way behind the retail industry, which has had Christmas decorations up since before Halloween.) Big data is a […]

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