Click to learn more about author Dr. Jans Aasman. The notion of a “single source of truth” for the enterprise has been the proverbial moving goalpost for generations of CIOs, only to be waylaid by brittle technology and unending legacy systems. Truth-seeking visions rebuffed by technological trends have continuously confounded business units trying to achieve growth […]
The Never-Ending Quest for a Single Customer View
Click to learn more about author Kevin W. McCarthy. A “single customer view” is one of those ever-elusive concepts in the world of Data Management, almost a digital “white-whale” for you Moby Dick fans. Everyone talks about it by some name or another: 360-degree view, golden record, single source of truth, system of record, and […]