by Angela Guess
According to a recent release out of the companies, “Technology industry leaders from Accenture to Gartner to McKinsey recognize the future of computing will be cognitive, calling it a disruptive force and estimating the industry to reach $200 billion by 2020. Cognitive computing is based on leading edge technology including artificial intelligence, natural language processing, Big Data, advanced analytics and machine learning algorithms. The Treehouse-Cognistx partnership will allow customers to ingest massive amounts of data, whether that data is numbers, images, or audio files, and mine it to find insights that lead to action, and ultimately to increased revenue from improved customer engagement.”
The release continues, “Since the mid-1990s, Treehouse Software has been a global leader in mainframe data migration, replication and integration, offering robust and flexible solutions for ETL, CDC and real-time, multidirectional replication between databases on various platforms. Cognistx is an applied technology company harnessing state-of-the-art cognitive computing tools to help retailers reach individuals with intuitive, intelligent and individualized offers based on their past transactions, preferences, context and profile.”
It goes on, “Cognistx complements Treehouse’s capability to deliver data with its machine learning algorithms that become more accurate with every transaction, delivering customized, personalized, prescriptive actions in the right context. Together, the two companies will co-market their capabilities, bringing new competitive advantages to customers who want to expand the use of their most valuable asset – data.”
Read more at PRWeb.
Photo credit: Treehouse Software