A new press release reports, “CA Technologies today revealed the results of an extensive global survey of consumers, cybersecurity professionals and business executives about their views on digital trust. Conducted by analyst firm Frost & Sullivan, the inaugural report, titled “Global State of Digital Trust Survey and Index 2018,” highlights how consumers perceive and trust organizations to protect their digital data. It also includes significant data about how business leaders and cybersecurity professionals at organizations view their responsibilities of data stewardship, the licensing of consumer data to third parties and the technologies they are implementing to protect data and customer privacy. This report comes at a critical time, as consumers are increasingly transacting online – whether for work, leisure or play – providing organizations with access to vast amounts of data, from consumer profiles and personal information to user behavior and habits. With that increasing store of data also comes greater responsibility to protect it against abuse from external and internal sources.”
The release continues, “Key findings from the report include: (1) Nearly half (48 percent) of consumers report that they currently use, or have used in the past, services of organizations that were involved in a publicly disclosed data breach and, of those, 48 percent have stopped using the services of an organization because of a breach. (2) There is a 14-point gap between the Digital Trust Index of consumers (61 percent) and the perceptions by business decision makers and cybersecurity professionals (75 percent), signifying mismatched perceptions among these audiences in a measurement of perceived consumer trust versus actual consumer trust. (3) Only half of consumers surveyed (49 percent) are willing to provide their personal data in exchange for digital services.”
Read more at Business Wire.
Photo credit: CA Technologies