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Harte Hanks Brings Next Gen Analytics to Marketers with Opera Solutions’ Signal Hub

By   /  April 12, 2017  /  No Comments

by Angela Guess

A recent press release reports, “Harte Hanks, a leader in customer relationships, experiences, and interaction-led marketing and Opera Solutions, a leader in Data Analytics, announced the market availability of their data and analytic solution delivered through Opera Solutions’ Artificial Intelligence (AI) and Machine Learning platform, Signal Hub™. Marketers face increasing challenges to effectively engage and shape the consumer journey given the explosive growth in data driven by the myriad of touchpoints across digital, social, mobile and traditional channels. Signal Hub is an advanced Big Data Analytics and Machine Learning platform that enables clients to deliver a contextually relevant and personalized customer experience. Signal Hub removes noise from Big Data to turn it into Small Data — also known as “signals”. Today, Opera Solutions’ Signal Hub platform is at work for some of the world’s leading companies, calculating Signals for more than 500 million consumers around the globe.”

The release continues, “With the joint effort, the companies will provide CMOs a cutting-edge solution based on predictive and descriptive signals that inform the right actions to take at the right time — for example, the probability of accepting an email offer, preferred channel of communication or content preferences, and proactive alerts that flag when a customer is showing early warning signs of defecting to another provider. With Machine Learning and Artificial Intelligence, the solution will continuously analyze data to discover hidden correlations and patterns that can then be used to improve display ad presentation, next offer or other marketing decisions. The solution provides greater data ingestion speed, agility, and the ability to integrate intelligence across channels from on-demand, cloud-based capacity combining both real-time and batch processing.”

Read more at Marketwired.

Photo credit: Harte Hanks

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