by Angela Guess
FastCasual recently reported, “Big data can help restaurant owners analyze customer location-based information which can lead to improved customer service and improve overall business. That’s the focus of a new guide, available for free on Fast Casual and sponsored by GoodData. It explains how to collect information from all aspects of a business to lead significant improvements in the bottom line. The guide incorporates how to track information from the point of sale, as well as marketing, accounting, inventory and scheduling systems.”
The announcement continues, “Jeff Morris, vice president of strategy at GoodData, encourages restaurants to take advantage of these services. ‘You should push the metrics you generate out to all your different location managers or franchise owners, and your franchisees should share data with each other and with the parent group. It’s very important for restaurant operators and the parent group to be able to measure everything and to have deeper-level KPIs beyond the average unit volume of a store,’ he said.”
The description of the guide adds, “Analyzing big data is vitally important to your business, as it will enable you to better understand your customers’ preferences, improve your menus and service, and generate greater revenues as a result of improving your customers’ experience. Everyone knows that understanding analytics is imperative to improving business operations, but few people actually know how to use it. This guide, sponsored by GoodData, explains how you can collect information from all aspects of your business to lead significant improvements in your bottom line.”
Photo credit: GoodData