by Angela Guess

According to a recent press release, “Oracle today announced enhancements to the marketing automation and content marketing capabilities within the Oracle Marketing Cloud that simplify digital marketing and empower marketers to deliver a truly personalized cross-channel customer experience. The latest additions to Oracle Eloqua and Oracle Content Marketing enable marketers to create and distribute content, and easily transform data in order to rapidly adapt to customer behavior and needs. This helps customers to increase sales and marketing collaboration, build stunning cross-device content and accelerate lead generation.”

The release goes on, “Ever increasing customer expectations are forcing B2B organizations to rethink established marketing processes in order to break down internal silos between marketing, sales and other customer facing departments and prevent a fragmented customer experience. To address this challenge, Oracle has introduced a new Content Portal, Program Canvas and Responsive Content Editor within the Oracle Marketing Cloud. These innovative new capabilities give marketers the power to align sales and marketing by making approved marketing content easy to find, track and share.”

It continues, “The new Program Canvas empowers marketers to quickly set up data transformations and data normalization workflows. A new Listener Framework makes the data workflows dramatically faster and more responsive by listening to lead scoring models, forms and new contact creation events to give marketers the ability to be more responsive to critical prospect behaviors. In addition, next-generation application integration capabilities significantly reduce the number of workflow steps necessary to manage and maintain data, improving speed to lead while keeping databases maintained.”

Read more at PR Newswire.

Photo credit: Oracle