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Self-Service Business Intelligence Creates Competitive Advantages

By   /  April 26, 2016  /  No Comments

bimby Angela Guess

A new article in Forbes reports, “According to a new report by Forbes Insights, in association with Qlik®, Analytical Enablement: How Leaders Harness Distributed Business Intelligence to Drive Breakthrough Results the most successful business intelligence (BI) programs are significantly more likely to place analysis and decision-making solutions in the hands of business users. According to the survey, nearly two-thirds of respondents believe that self-service data analysis creates significant competitive advantage, and half of respondents believe such an approach can help to reveal valuable insights.”

The article continues, “The global study, which surveyed more than 400 senior IT and business professionals, confirms that self-service data environments deliver stronger returns—with 64% of respondents agreeing that ‘self-service data analysis models create significant competitive advantage.’ At the same time, IT departments and business unit heads alike are concerned about data governance issues impacting everything from data security to its completeness and veracity. ‘Business users know their own needs better than anyone else,’ said Bruce Rogers, Chief Insights Officer and head of the CMO Practice at Forbes Media. ‘Self-service means they can explore whatever data they want, looking at it in a way that makes sense to them’.”

Mike Saliter, Qlik’s VP of Global Industry Solutions, added, “Leaders know that in addition to intuition and past experience, it’s the power of connecting all of your people, all of your data, and all of your ideas that brings new data-driven possibilities to life… It’s no surprise that we found an overwhelming number of organizations who were eager to move toward a culture of self-service decision-making. We believe everyone across the business should have access to trusted and actionable data to help them make the best decisions.”

Read more here.

Photo credit: Flickr

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