by Angela Guess

A new press release states, “Swrve, a leader in mobile marketing engagement, today announced the availability of its new Premium Analytics offering — an add-on to the existing Swrve Mobile Engagement Platform. Swrve’s Premium Analytics offers organizations unparalleled insights, reporting, and analytics capabilities in relation to customers’ mobile usage. The platform hosts all of a company’s mobile data, giving enterprise data scientists capabilities for data-mining, reports, and predictive modelling. Users gain strategic insights relating to their business’s mobile performance, whatever their specific priorities might be. With Premium Analytics, Swrve customers deeply understand their mobile apps improve aspects that are underperforming, and unearth opportunities for new growth.”

The release goes on, “Swrve already supports more mobile events than any other mobile marketing platform on the market. With the launch of Premium Analytics, that data is given new life. Swrve users can now understand where the business is performing well and where there is room for growth, what their customers want, and what they are likely to do in the future. All this insight is delivered at the single-user level. According to a report by Forrester’s Cinny Little, 70 percent of marketing professionals consider it a high or critical priority to increase their use of data and analytics for marketing measurement and customer insights. Sixty percent of data and analytics professionals consider implementing or expanding their complete view of the customer across channels their absolute highest priority. Deep insight into consumer behavior across channels is quickly becoming an imperative for business success across industries.”

Read more at Marketwired.

Photo credit: Swrve