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DAS Webinar: Why You Need Data Management – Getting Executive Buy-In

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About the Webinar

Becoming a data-driven organization is an increasingly important goal for organizations across all industries. But while the need for analytics, business intelligence (BI), and artificial intelligence (AI) is often quickly apparent, the “back end” of Data Management is often a harder sell. How do you get executives on-board with the need for Data Management as a core foundation for the data-driven organization? This webinar will provide practical advice and real-world tips for “selling” Data Management to your executive team.

About the Speaker

Donna Burbank

Managing Director, Global Data Strategy, Ltd

Donna Burbank is a recognized industry expert in information management with over 20 years of experience helping organizations enrich their business opportunities through data and information.  She currently is the Managing Director of Global Data Strategy Ltd, where she assists organizations around the globe in driving value from their data.  She has worked with dozens of Fortune 500 companies worldwide in the Americas, Europe, Asia, and Africa and speaks regularly at industry conferences.  She has co-authored several books on data management and is a regular contributor to industry publications. She can be reached at donna.burbank@globaldatastrategy.com and you can follow her on Twitter @donnaburbank.

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