According to a recent press release, “Lotame (www.lotame.com), the world’s leading unstacked data solutions company that helps marketers, agencies and publishers find new customers, increase engagement, and grow revenue through audience data, today announced the launch of Lotame Panorama, a suite of data enrichment solutions that use first-, second- and third-party data to create and analyze addressable audiences across the cookie-challenged web (Safari, Firefox, and Chrome), mobile app, and OTT environments. ‘First-party data is a valuable asset, but unfortunately it doesn’t provide the scale marketers need,’ said Jason Downie, Chief Revenue Officer at Lotame. ‘Bridging together customers’ online and offline lives has been a persistent industry dilemma that was made even more complicated with recent browser changes. To solve for this, we developed Panorama which enables a fuller view of activity that is actionable across a connected ecosystem, even in cookie-challenged or first-party-cookie-only environments’.”
The release goes on, “Panorama offers two solutions: one for marketers and agencies and another for publishers and media companies. Lotame has unveiled three new data enrichment services, powered by Cartographer, Lotame’s powerful ID graph technology: (1) Panorama Insights – Insights offers a varied set of curated data tools and analysis for better storytelling, prospecting, segmentation, and data modeling without cookies required. These tools connect users’ first-party data to second and third-party data across web, mobile and over-the-top (OTT) devices from 250+ online and offline data providers, enabling a bigger picture of high-quality audience attributes and affinities at scale. (2) Panorama Buyer – This service ensures media buyers are not missing out on customers and prospects due to cookie blocking. The data-enrichment solution connects attributes and behaviors across first-, second-, and third-party data enabling the creation of addressable audiences in cookie-challenged environments, like Safari, Firefox, and Chrome, and on all devices and contexts.”
Read more at lotame.com.
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