Data-Ed Webinar: Gaining Business & Executive Support for Data Management

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TIME: 2 PM Eastern / 11 AM Pacific


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About the Webinar

Some days it just seems that you are constantly having to justify your data program. Or perhaps just trying to convince management that you need a data program and not a data project. You need to sell the concept to executives capable of championing (or in the case of required lobotomies) selling to the board, who will in turn kick management in the pants. As a community, data folks have developed some common stories that can be used to sway reluctant comrades. The stories are presented as a series of dialogues that can be used to help internally. Does it make sense that everyone is currently forced to learn on their own? This program covers several stories, including:

  • Increasing employee data literacy
  • Treatment of governed assets
  • Data ownership challenges
  • Proof of concept
  • Vocabulary discussions
  • Lesson learned from a series of hacks
  • Productivity improvements
  • Cultural prerequisites
  • Effective communication
  • COVID undercounting

About the Speaker

Peter Aiken, PhD

Professor of Information Systems, VCU and Founder, Anything Awesome

Peter Aiken, an acknowledged Data Management (DM) authority, is an Associate Professor at Virginia Commonwealth University, past President of DAMA International, and Associate Director of the MIT International Society of Chief Data Officers. For more than 35 years, Peter has learned from working with hundreds of Data Management practices in 30 countries. Among his 10 books are the first on CDOs (the case for data leadership), the first describing the use of monetization data for profit/good, and the first on modern strategic data thinking. International recognition has resulted in an intensive schedule of events worldwide. Peter also hosts the longest-running DM webinar series (hosted by From 1999 (before Google, before data was big, and before Data Science), he founded Data Blueprint, a consulting firm that helped more than 150 organizations leverage data for profit, improvement, competitive advantage, and operational efficiencies. His latest venture is Anything Awesome.

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