Revulytics Adds Advanced Functionality to Core Product Usage Analytics Offering

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According to a new press release, “Revulytics®, Inc., a leading provider of software usage analytics for on-premise software, today announced the availability of advanced feature tracking and reporting capabilities in its core analytics offering helping all customers realize additional value from their product usage analytics. Available today, the upgraded Lifetime Feature Usage analysis allows every feature that is tracked in Usage Intelligence to be filtered and segmented based on environmental properties and usage by particular audiences within an application’s install base. ‘Our mission is to increase the power of product usage analytics to help our customers build better products by answering more questions about how users interact with their application. The introduction of Lifetime Feature Usage analysis extends our existing set of feature usage reports, giving our customers a deeper understanding of how specific user groups behave throughout their lifetime and reasons for churn,’ said Keith Fenech, VP of Software Analytics. ‘Additionally, customers can better target ReachOut in-application messaging campaigns to influence that behavior and increase feature adoption and retention’.”

The release goes on, “For example, if a software application has three methods to accomplish a task, a product manager can analyze the lifetime usage of each to make data-driven roadmap decisions: (1) If 85 percent of users never discover ‘method 1,’ but those who have discovered it use it frequently, a change in the UI can make it more easily discoverable or a ReachOut in-app message can be sent to highlight the functionality. (2) If ‘method 2’ is used only once by nearly all users, it might suggest that it is discoverable, but not useful, and that it can be removed to simplify the UI. (3) If ‘method 3’ is used every runtime session by a large percentage of users, product management might test whether the approach could be utilized in other areas of the application.”

Read more at Globe Newswire.

Photo credit: Revulytics

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