by Angela Guess

A new release out of the company states, “SAP SE today announced a new release of its SAP® Hybris®Commerce solution, making it even simpler for businesses to deliver compelling shopping experiences, personalized for each customer. This comprehensive, omnichannel solution advances the way both business-to-business (B2B) and business-to-consumer (B2C) companies engage their customers, while at the same time simplifying their technology landscape.”

Jim Ferolo, vice president of digital and marketing technologies for Maui Jim, commented, “With SAP Hybris Commerce, we’re providing a rich shopping experience across multiple platforms, including mobile, that caters to customers around the world and helps us drive sales and increase brand awareness… We connected SAP Hybris Commerce on the front end with SAP ERP on the back end so that when customers place orders online, the software updates and stores customer records, inventory and other information in the ERP system and our on-premise CRM solution.”

The announcement continues, “The new release of SAP Hybris Commerce contains several enhancements, including: (1) SAP Hybris Customer Experience solution — A redesigned content management system with a new user interface (UI) allows marketers to easily manage content across all channels in a single business tool. As a result, they can create personalized sites and experiences in the context of the customer more intuitively than ever before. (2) New promotions engine — Flexible and easy to extend, this new feature allows business users to create and deploy dynamic promotions on the fly without IT involvement, putting full control over promotions directly in their hands.”

Read more at BusinessWire.

Photo credit: SAP