Click to learn more about author Victor DeMarines. Revenue leakage is detrimental to any business, even in the best of times. During challenging market conditions, as seen today when companies of all types are adjusting to the impact of the COVID-19 pandemic, shoring up that outflow is particularly important. Within the commercial software industry, piracy and […]
Building Actionable Insights through Analytics and Compliance Intelligence
How does a software company know the value of its product as it is being used? TechSmith Corporation, the maker of Camtasia and Snagit video editing and screen capture software, faced this problem. The company wanted to understand what its end users found valuable in its products “to effectively to increase trial conversions, upgrades, site […]
Adding the Customer Voice into Product Development with Usage Analytics Data
Click to learn more about author Victor DeMarines. Product managers, on average, spend just seven hours a month talking to customers in non-sales situations, according to data from the recently released Pragmatic Marketing 2018 Product Management and Marketing survey. That means, taking the average 46-hour work week reported by respondents, product managers are spending roughly 4 […]
How to Implement Data-Driven Personalization Strategies in Today’s GDPR World
Click to learn more about author Victor DeMarines. At the beginning of the New Year we asked if DATAVERSITY readers where ready for GDPR, and now that regulations are in place, we’re wondering what are the realities and strategies of the GDPR world today. News that more than 1,000 US newspapers are blocking readers from the […]
How On-Premise Software Vendors Can Drive Renewal and Upsell with Usage Data
Click to learn more about author Victor DeMarines. “It’s time to start viewing upsells as a retention strategy.” It’s a piece of advice marketing guru Neil Patel shared on his blog, in talking about the power of the SaaS upsell. Retention is the number one strategy for profitability, he writes, and in that light, upselling is […]