A recent press release reports, “Life sciences companies want the freedom to use their customer reference data in the way that best meets their business needs. To give the industry even greater flexibility and choice in how they use their data, Veeva Systems today announced Veeva OpenData Explorer and Veeva OpenData API. Veeva OpenData Explorer is a new web-based portal to access approximately 16 million healthcare professionals (HCPs), healthcare organizations (HCOs), and their affiliations spanning 34 countries. The open API simplifies integration of Veeva OpenData with third-party applications and services so companies can leverage their customer data where they need it. With these latest innovations, Veeva is giving customers greater choice in how they use Veeva OpenData and making it even easier to access accurate customer data.”

The release goes on, “Veeva OpenData Explorer gives headquarters users the option to access comprehensive customer data through a web-based portal. Customers can login to view their customer data regardless of the master data management (MDM) or CRM system they use. Now business functions such as compliance, sales, and commercial operations can quickly check all active HCP and HCOs in real-time online and have full visibility across all Veeva OpenData regions. With the new open API, it is easier to integrate customer data in Veeva OpenData with third-party cloud software such as MDM systems, CRM applications, alignment tools, transparency masters, and sample fulfillment systems. Data syncs automatically so teams can access real-time data across all their systems. This open approach gives companies the freedom to use their customer data without the typical data restrictions imposed by the current legacy data provider.”

Read more at Business Wire.

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