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Slides: Creating an EDGE – Enterprise Data Governance Experience

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Industry is challenged to ride the Big Data tidal wave. The average organization doesn’t use half of its structured data in decision-making, and less than one percent of unstructured data is analyzed or used at all, according to Harvard Business Review.

That’s a lot of untapped, ungoverned data assets and therefore unmitigated risks and missed opportunities. However, if data is accessible, reliable and actionable, it can drive serious results – from regulatory compliance (think GDPR) to topline revenue.

So, forget everything you know about data governance as it’s been practiced until now. It’s time to adopt a persona-based approach that joins IT and business functions to ensure organizational objectives are met with everyone – from executives on down – invested in and accountable for data use.

Creating such an end-to-end enterprise data governance experience makes data governance everyone’s business. Then they can manage data’s downsides while maximizing its upsides for optimal organizational performance.

About the Speakers

Jamie Knowles is a business and enterprise architect with 20 years of experience. As a consultant, he delivered architectural and governance projects to make them actionable for clients. As a product manager, he helps build new or enhance existing solutions. While working at IBM, PWC and Corso, he worked across a diverse range of industries, including oil and gas, financial services, insurance and government. As product manager for erwin’s data governance software, Jamie is unifying the company’s data management platform with data modeling, enterprise architecture and business process modeling and fortifying it to ensure enterprise data assets are understood, governed and protected. His degree is in electrical and electronic engineering from Imperial College London.

Mariann McDonagh is a market creator and builder with 30 years of strategic business leadership experience in enterprise software and technology. Career highlights include serving as chief marketing officer for inContact (NASDAQ: SAAS), co-leading the turnaround efforts of the cloud contact center software provider that yielded six times growth in five years; SVP of corporate marketing and investor relations for Xtralis Pty Ltd., a private life safety and security company; and SVP of corporate marketing for Verint Systems (NASDAQ: VRNT), provider of actionable intelligence for customer engagement and cyber/physical security. Mariann holds a bachelor’s degree from the University of Virginia and is certified in practical product management by Pragmatic Marketing. In 2013, she was honored by DM News as one of the country’s top marketing leaders and inducted into their Hall of Femme.

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