Data Quality (DQ), the degree of business and consumer confidence in data’s usefulness, remains a sticking point to getting business insights and managing risk. According to recent research, it takes an average of 15 hours to resolve a given Data Quality issue or incident, and in 2024 and beyond, 25% or more of revenue will be […]
3 Ways to Up-Level First-Party Data Enrichment Efforts
Today’s consumers expect the companies they buy from to know their needs and preferences. However, as the advertising and privacy landscape evolves, marketers are facing impediments that limit their understanding of their customers beyond their brand walls. Marketers know that their first-party data has never been more important. But they also know it’s not enough on […]
How to Overcome the Plateau of Data Analytics Advancement in Today’s Data Overload
The last few years have seen an astronomical increase in the amount of data being created, stored, and shared. According to the IDC, 64.2 zettabytes of data were created or replicated in 2020 largely due to the dramatic increase in the number of people staying home for work, school, and entertainment. The firm also projects the […]
Data Minimization Is the Future of Advertising
Click to learn more about author Amy Yeung. As an industry, we’ve made great strides in advocating for and educating the public about the importance of data privacy. New laws – like Virginia’s recently-passed CDPA – make well-intentioned and important attempts to protect consumers. But, in my view, we’re focused on the wrong things. We […]
Pillars of Data Integrity: The New Business Imperative
Click to learn more about author Amy O’Connor. Innovations in data-driven intelligence continue to power transformation initiatives for modern businesses. While these innovations improve how we collect, store, manipulate, and analyze data, that is not enough to fully leverage data. Being accurate, consistent, and contextual is crucial for unleashing the data’s full potential. It is […]
Knowledge Graphs as Belief System Encapsulations
Click to learn more about author Babis Marmanis. When the COVID-19 pandemic hit us, the global research community went into high gear to study the disease and to share their research in hopes of finding a solution. This increase in research output created a new challenge for scientific publishers: finding enough qualified peer-reviewers to keep […]
Myths and Facts about Master Data Management (MDM): Part II
Click to learn more about author Bruck Assefa. Welcome back. In this article, we’ll dive into the next five myths about Master Data Management (MDM) and build off what we learned in Part I which covered the first five myths and corresponding facts. As we’ve learned, MDM can be a confusing topic, so I’d like to […]
Myths and Facts about Master Data Management
Click to learn more about author Bruck Assefa. Throughout my years in this industry, I’ve had the pleasure of educating organizations about the in’s and out’s of Master Data Management (MDM) solutions. In my discussions about the industry, use cases and technologies, a few things stood out to me as regular misconceptions and potential pitfalls. Most […]
Revulytics Introduces Data Enrichment Service to Generate Revenue from Unlicensed Software Use
by Angela Guess According to a recent press release, “Revulytics, Inc., a leading provider of software usage analytics for on-premise software, today announced Revulytics™ Data Enrichment, a new service that improves the quality of customer-provided data to accelerate their software license compliance programs and generate revenue from unlicensed software use. Built on the Revulytics Compliance […]