Click to learn more about author Asha Saxena. Analytics and Big Data are everywhere in the pharmaceutical industry providing insights into marketing, sales, clinical trials, claims data, patient demographics, physician engagement and much more. However, before delving into deep analytics, you must master the data, or the insights that you get will at best, be inaccurate, […]
What is Data Value and Should it be Viewed as a Corporate Asset?
Click to learn more about author Asha Saxena. A lot has changed since the 1950’s when the average age of a publicly traded company listed on the S&P 500 has gone down from being 60 years old to now less than 20 years old according to research from Credit Suisse investor analysts. Companies that are embracing […]
Digital Transformation Strategies and Lessons for 2019
Click to learn more about author Asha Saxena. When enterprises take on digital transformation initiatives, they may underestimate the power to which digital has been altering industry landscape dynamics, consumer behaviors, economic fundamentals and what it means to stay competitive and relevant with its customers. People often forget how far we have come in a short […]
Why Your Data Strategy Needs to Align with Your Business Strategy
Click to learn more about author Asha Saxena. Most enterprise companies interact with, operate on, and leverage data across a vast array of business departments. Data is generated by everything from web apps to cameras to heart rate monitors to Internet of things (IoT) sensors, which is empowering richer insights into human and “things” behaviors. Companies […]
A Framework for Companies Seeking to Invest in Artificial Intelligence
Click to learn more about author Asha Saxena. You can’t seem to get away from seeing tech headlines about how many companies want to adopt or use AI for their Business Intelligence applications and technologies. From a Forbes article titled ‘“Preparing Your Business For The Artificial Intelligence Revolution” to a Martech advisor one called “How to […]
Data as Storyteller: Three Ways to Turn Your Analytics into Action
Click to learn more about author Asha Saxena. Here’s a scenario to consider: A Data Analyst is told to prepare a report. She has reams of figures ahead of her, and she’s a pro, so she sifts and sums, weaving through the numbers and finding precisely what she needs. The whole organization is captured in spreadsheets. […]