DAMA Webinar: Becoming a Data-Driven Organization – Aligning Business & Data Strategy

By on

To view just the slides from this presentation, click HERE>>

DAMA Webinar X300

About the Webinar

More organizations are aspiring to become ‘data driven businesses’.   But all too often this aim fails, as business goals and IT & data realities are misaligned, with IT lagging behind rapidly changing business needs.  So how do you get the perfect fit where data strategy is driven by and underpins business strategy?   This webinar will show you how by de-mystifying the building blocks of a global data strategy and highlighting a number of real world success stories. Topics include:

  • How to align data strategy with business motivation and drivers
  • Why business & data strategies often become misaligned & the impact
  • Defining the core building blocks of a successful data strategy
  • The role of business and IT
  • Success stories in implementing global data strategies

About the Speakers

Donna Burbank

Managing Director, Global Data Strategy, Ltd

burbank-donna300x224-WP.jpgDonna Burbank, is a recognized industry expert in information management with over 20 years of experience in data management, metadata management, and enterprise architecture. She currently is Managing Director of Global Data Strategy, an international data management consulting company. Her background is multi-faceted across consulting, product development, product management, brand strategy, marketing, and business leadership. Prior to this role, Donna was the Global Practice Director for Information Management at an international consulting company, EAC Group, providing consulting and thought leadership for key clients worldwide. She has served in key brand strategy and product management roles at CA Technologies and Embarcadero Technologies for several of the leading data management products in the market. As an active contributor to the data management community, she is a long time DAMA International member and is the President of the DAMA Rocky Mountain chapter. She was also on the review committee for the Object Management Group’s Information Management Metamodel (IMM) and a member of the OMG’s Finalization Taskforce for the Business Process Modeling Notation (BPMN). She has worked with dozens of Fortune 500 companies worldwide in the Americas, Europe, Asia, and Africa and speaks regularly at industry conferences.  She has co-authored two books:  Data Modeling for the Business and Data Modeling Made Simple with CA ERwin Data Modeler r8. She can be reached at and you can follower her on Twitter @donnaburbank.

Nigel Turner

Principal Consultant, EMEA Global Data Strategy, Ltd

Nigel_Turner_Headshot.jpgNigel Turner is Principal Consultant, EMEA at Global Data Strategy, Ltd. He specializes in information strategy, data governance, data quality & master data management. With more than 20 years of experience in the Information Management industry, Nigel started his career working to improve data quality, data governance & CRM within British Telecommunications (BT), and has since used this experience to help over 150 other organizations do the same. While at BT he also ran a successful Information Management and CRM practice of 200+ people providing consultancy and solutions to many of BT’s corporate customers. He is also an elected member of the UK’s Data Management Association (DAMA) management committee. In 2015 he was given DAMA International’s Community Award for setting up a mentoring scheme for data management professionals in the UK. Nigel is a well-known thought leader in data management and has published several white papers & articles and is a regular invited speaker at Information Management & CRM events. Follow Nigel on Twitter @NigelTurner8. He can be reached at

This webinar is brought to you in partnership with:

DAMA Transparent

Leave a Reply