DataStax Demo: How DataStax Astra DB Enables Rich Customer Experiences Using Real-Time Data at Scale

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E-commerce is now at the heart of many businesses invested in enriching the customer experience.  Industries include Retail, Finance, Travel, and Media & Entertainment.  E-commerce and customer experience investments are driven by customer demand.

A successful e-commerce platform requires some table-stakes services to enable rich customer experiences. These services include product catalog (with real-time inventory management) with filtering and search capabilities, a shopping cart with the ability to save products, wish lists, and apply promo codes, and a payment service to convert the intent to purchase into reality, personalization engines, and social media streams. All these services are instrumental in defining the customer experience, and if done right, can create more revenue opportunities for the business.

During this session, you’ll learn how Astra DB and Astra Streaming can aid enterprises build e-commerce applications at scale without compromise, access data with multi-model flexibility, create real-time data pipelines for analytics in any public cloud (AWS, Azure or GCP). Ravee’s demonstration will be followed by an interactive Q&A.

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