To realize the benefits of better customer service, increased sales, and improved customer retention that CRM systems can provide, companies must work with data that is free from duplicates, misplaced information, and formatting errors. Poor quality data leads to incorrect conclusions, misinformed decision making, and unhappy customers, yet many companies don’t even know how bad their data is because quality issues are difficult to detect, let alone correct.
Join us to see how Enlighten® can be used to audit data to uncover quality issues, cleanse and standardize data to improve quality, and extend the value of data by validating addresses and finding matches. Whether you are migrating a large volume of data or need real-time data quality, the Enlighten suite of data quality products has the solution. Topics to be covered include:
- Removing duplicates and cleansing data to correct errors
- How a crowdsourced knowledgebase improves speed and accuracy
- Matching and linking records to build stronger relationships
- Validating addresses and geocoding for deeper customer insight