Mar 12 DataEd Webinar: Reference & Master Data Management – Unlocking Business Value

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DATE: March 12, 2019

TIME: 2 PM Eastern / 11 AM Pacific

PRICE: Free to all attendees

About the Webinar

Data tends to pile up and can be rendered unusable or obsolete without careful maintenance processes. Reference and Master Data Management (MDM) has been a popular Data Management approach to effectively gain mastery over not just the data but the supporting architecture for processing it. This webinar presents MDM as a strategic approach to improving and formalizing practices around those data items that provide context for many organizational transactions—its master data. Too often, MDM has been implemented technology-first and achieved the same very poor track record (one-third succeeding on-time, within budget, and achieving planned functionality). MDM success depends on a coordinated approach typically involving Data Governance and Data Quality activities.

Learning Objectives:

  • Understand foundational reference and MDM concepts based on the Data Management Body of Knowledge (DMBOK)
  • Understand why these are an important component of your Data Architecture
  • Gain awareness of Reference and MDM Frameworks and building blocks
  • Know what MDM guiding principles consist of and best practices
  • Know how to utilize reference and MDM in support of business strategy

About the Speaker

Peter Aiken
Founding Director, Data Blueprint

Peter Aiken is acknowledged to be a top Data Management (DM) authority. As a practicing data consultant, author, and researcher, he has been actively performing and studying DM for more than 30 years. His expertise has been sought by some of the world’s most important organizations and his achievements have been recognized internationally. He has held leadership positions and consulted with more than 75 organizations in 21 countries across numerous industries, including defense, banking, healthcare, telecommunications, and manufacturing. He is a sought-after keynote speaker and author of multiple publications, including his latest, “The Case for the Chief Data Officer” and “Monetizing Data Management.” Peter is the Founding Director of Data Blueprint, a consulting firm that helps organizations leverage data for competitive advantage and operational efficiencies. He is also Associate Professor of Information Systems at Virginia Commonwealth University (VCU) and past President of the International Data Management Association (DAMA-I).

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