Click to learn more about author Jitesh Ghai. The role of the chief data officer (CDO) has evolved more over the last decade than any of the C-suite. A position once laser-focused on regulatory compliance is today one of the most strategic enterprise decision-makers. As companies plan for a rebound from the pandemic, the CDO […]
The Future of Data Literacy
There was a time when only the elite, tech-savvy staff in an organization understood and felt qualified to discuss data-enabled business decisions. These individuals often possessed advanced academic degrees in Data Science, data engineering, statistics, operations research and other allied fields and did not speak the language of the ordinary business staff. As a result, […]
What Is a Chief Data Officer (CDO)?
A Chief Data Officer (CDO) helps bridge the gap between technology and business. This person evangelizes an enterprise-wide Data Management strategy at a senior level. The CDO leads Data Management initiatives, enabling an organization to leverage its data assets and gain a competitive advantage from them. A CDO tends to be part business strategist, adviser, […]
Increasing the Business Impact of Data Management Using Force-Field Analysis
Click to learn more about co-author Thomas Redman. Click to learn more about co-author John Ladley. This article introduces Force-Field Analysis (FFA) [1], a tool that one of us (Tom) has used for many years to help understand and summarize the impacts of multiple factors in the data space. The goal is to equip readers […]
The Evolution of Data as an Asset
From an Afterthought to a Core Business Asset: The Journey of Data In recent years, the phenomenal growth of connected devices and advanced data technologies, along with the availability of affordable data storage, transfer, and processing capabilities, has enabled businesses to gain competitive intelligence on demand.Despite recognizing the strategic potential of data, many businesses face […]
Seven Tools for Effective CDO Leadership
The position of Chief Data Officer (CDO) is relatively new in the federal government, and emerging regulations are providing leadership opportunities for the CDO. A new law, the Foundations for Evidence-Based Policymaking Act, went into effect on January 14, 2019, establishing a set of standards and practices for the United States federal government to modernize […]
Why CDOs Need a Bigger Budget Now for Data Governance
Click to learn more about author Amar Kanagaraj. The cybersecurity landscape has been undergoing a sea change, driven by growing data privacy concerns, ever-increasing security threats, regulations, and geopolitical factors. Recently, COVID-19 has fundamentally changed many definitions and structures for businesses. The current health crisis has brought data privacy and security vulnerabilities more sharply into […]
So Your Customer Data Is Broken: Now What?
Click to learn more about author Olivia Hinkle. Over the past few months, businesses have been digging deeper into their CRM data and using email as a primary channel for communicating critical messages. They’ve also been eagerly reminding customers of their presence, even if the customer hasn’t been to their business or website for years. […]
A CDO’s Guide to Building a Culture of Data
Click to learn more about author Piyanka Jain. If you are anything like our Fortune 500 client on a journey to increase their data culture quotient (DCQ), then you are a brand that consumers recognize and trust. You have been around at least a few decades and probably a lot more. You have employees with […]
Navigating the Second Half of 2020 Requires Acute Focus on CRM Data
Click to learn more about author Olivia Hinkle. Today, marketers might feel compelled to push harder. That’s what tends to happen when a jolt to the economy mixes with a strong concern for the sustainability of a business. So, it’s not a coincidence your inbox is being flooded with messages from businesses you haven’t connected […]