In the rush to enrich customer data and display digital advertisements in a “privacy-sensitive fashion,” the ad industry has adopted data clean room (DCR) technology as the best path forward. There are clear benefits to rapid industry adoption – namely, increasing recognition in the industry of the need to adopt new technology that protects consumer […]
CCPA vs. GDPR: Differences and Similarities for Data Protection
The California Consumer Privacy Act (CCPA) and the General Data Protection Regulation (GDPR) were created to empower individuals with greater control over their personal information. Both laws regulate the activities of organizations that collect and use data in various ways. Data protection plays an essential role in ensuring compliance with both privacy regulations. CCPA vs. […]
The Growing Importance of AI Governance
New technologies often engender fear and foreboding among people outside tech industries. The latest example of this trend is artificial intelligence (AI), which is a topic of much concern and misunderstanding among the public. It’s easy to dismiss these qualms as the common human tendency to mistrust the unknown. However, much of the alarm about AI […]
Data Portability Offers the Only Prospect of Gaining Control Over Our Digital Identity
In the digital age, our lives are intricately intertwined with the vast amount of data we generate, akin to footprints on snow. Every online interaction, every purchase, and every social media post leaves a trackable trail, which taken together represents our digital identity. This digital self, however, is increasingly under threat – from data breaches, […]
Defending Your Organization from Illegal Data’s Wrath
In today’s interconnected world, businesses not only grapple with the management of vast amounts of data but also face the looming threat of illegal data concealed within their digital repositories. This proliferation of illegal data presents a range of risks and challenges that organizations must confront. Illegal data encompasses a broad spectrum of content or […]
Why a Data Diet Can Drive Better Results for Marketers
Advertising has a data problem. Outwardly, marketers enthuse about their ability to target consumers with precision, harnessing a wealth of data to drive them through the sales funnel and towards purchase. With every customer interaction, every ad impression, every dollar of ad spend being collated and turned into a data point, the insights available should […]
Unlock the Power of Data with Unified Data Controls
Artificial intelligence (AI) could boost company productivity by 1.5%, increasing S&P 500 profits by 30% over the next 10 years. The rapid success of generative AI technologies such as ChatGPT is an excellent example of how companies can shape their fortunes by harnessing the power of the data they hold. The insights from data enable businesses across […]
Data Scarcity Challenges? Enter Generative AI
Data has been one of the most important talking points in business for the last few years, with good reason. The more data available and harnessed, the easier it is for companies to do everything from building products that solve real-world problems to enhancing marketing efforts effectively and identifying trends and patterns. Yet, laws and […]
Takeaways for Businesses in the Rapidly Evolving Data Security and Privacy Landscape
As more and more businesses jump into the digital transformation bandwagon by leveraging cutting-edge tools and technologies, data security and privacy challenges have also increased. Even though customer privacy and security may seem interchangeable to most of us, both are distinctly separate yet interrelated concepts. And knowing the exact difference between the two is undoubtedly the need […]
How Automation Is Changing the Compliance Workflow
With over 1.1 trillion MB of data generated daily, you would be hard-pressed to find an industry that isn’t leveraging data and technology to drive organizational success. And for good reason – from real-time decision-making to better generating visibility into operations, data has become an indispensable part of the business world’s intelligence toolbox. That said, some sectors […]