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What Is Data Integration?

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data integration

Data integration combines information from multiple sources into unified, reliable data that drives business operations and decision-making. It consolidates data from databases, applications, spreadsheets, and tribal knowledge into a single cohesive system for effective use.

Modern businesses generate vast amounts of data across different systems and departments. Without data integration, this information remains scattered and difficult to use. With it, organizations can transform disconnected data into actionable insights that drive better business decisions.

Data integration is essential as organizations digitally transform, adopt new technologies, and handle complex data environments. It ensures all parts of an organization work with consistent, accurate information, making it one of the most frequent operations in data management.

Data Integration Defined

Data management experts emphasize three key aspects of data integration that form its core description. They are:

  • Centralized StorageGartner and Fivetran stress that data integration involves consolidating information into central repositories such as data warehouses, data marts, or data lakes. This centralization creates a foundation for consistent data management.
  • Standardization and AccessibilityQlik and Alation highlight how data integration standardizes formats and makes information more accessible. Tibco notes this standardization ensures data is “more freely available and easier to consume and process by systems and users.”
  • Unified FunctionalityMicrosoft and Informatica emphasize how data integration connects disparate components – from media platforms to payment systems – enabling them to function as a cohesive whole.

To implement these pillars successfully, organizations must:

  • Develop a comprehensive integration strategy
  • Align technical capabilities with business objectives
  • Systematically deploy essential components

Data Integration Components

A successful data integration framework relies on three interconnected component categories.

Architectural Components: These components capture and store data from various sources, forming the technicalfoundation.

  • Data Storage SystemsData warehouses and data lakes serve as centralized repositories for integrated data.
  • Integration Tools: Application-based software provides the capabilities to combine data from disparate sources into destination systems.
  • Data FabricData fabric architecture provides an intelligent approach that automates data discovery, integration, and orchestration across distributed environments.
  • Cloud Platforms: Cloud-based solutions offer scalable infrastructure and pre-built integration capabilities.

Management Components: These components provide the framework for organizing, documenting, and governing integrated data.

  • Data Governance: Governance frameworks define policies, standards, and responsibilities.
  • Data Catalogs: Centralized metadata repositories standardize and organize information about integrated data.

Interface Components: These deliver integrated data to users and systems in accessible, useful formats.

  • Uniform Access Integration: This component provides a translation layer ensuring consistent data interpretation across systems.
  • Data VirtualizationData virtualization creates real-time integrated views without physical data movement.
  • APIs: Application Programming Interfaces enable system-to-system communication.
  • Digital Twins: Digital twins are virtual representations that integrate real-time data from multiple sources to simulate performance and predict outcomes.

These components form an integrated framework that enables organizations to manage and utilize their data assets. For detailed information, see our Data Integration Tools and Fundamentals of Data Integration articles.

Types of Data Integration

Data integration types represent three main methodologies, each optimized for different timing and processing requirements:

Real-Time Integration: This type integrates data as it’s consumed by the system.

  • Middleware data integration: Middleware platforms act as intermediaries between systems, normalizing and exchanging data in real time to maintain consistency across applications.
  • Message queuingMessage-based systems like Apache Kafka or Pulsar transfer data packages from producers (systems, sensors, or devices) to consumers (systems or users) through organized queues.

Batch Processing: This type executes tasks after the system collects a defined data group.

  • Extract, Transform and Load (ETL): ETL processes pulls data from the producing system, transforms it for consistency, and loads it into target systems.
  • Manual data integration: For unique data sources or tribal knowledge, human operators directly transfer data between systems through manual entry.

Incremental Processing: Integration occurs when data changes:

  • Change Data Capture (CDC): CDC is a method used in databases to track and record data changes.
  • Data propagation: EDR (enterprise data replication) replicates data by creating and maintaining copies. It distributes data across databases, using triggers and logs to track and share changes between central and remote locations.

Understanding these integration types reveals how organizations solve real business challenges through data integration. 

Business Advantages and Use Cases

Organizations across industries like airlines, healthcare, education, and business services have benefited from successful data integration implementations. Here are some notable examples:

  • Better understanding of procurement spend: In 2022, Lufthansa Airlines stored purchasing data in 14 separate enterprise systems, making its data landscape vast, complex, and distributed. The airline wanted better understanding of its spending patterns. They implemented a platform that simplified data integration processes, leading to better transparency on procurement costs.
  • Cost savings: An Asia-based life sciences company faced unnecessary costs in implementing a data-driven transformation. The enterprise took a holistic data integration approach, combining systems and governance. The result led to supply chain efficiencies, swift responses to disrupted logistics, and savings of about $250 million USD.
  • Efficient Processes: Galloway, a talent acquisition firm, wanted to streamline candidate assessment. The company found a solution that integrated cultural assessment with other application details. The platform increased efficiency through the automated transfer of candidate assessment data and consolidating candidate profiles in one place.
  • ScalabilityAirbnb was rapidly growing and handling vast amounts of data. Its infrastructure became inadequate. The company developed a solution to optimize data workflows, provide an intuitive user interface, and handle future challenges with agility.

Despite these successes, data integration implementations come with challenges. Organizations typically face technical and organizational hurdles that must be addressed to achieve successful outcomes.

Common Challenges and Solutions

Data integration challenges typically fall into two categories: engineering issues that affect technical implementation, and operational challenges that impact organizational adoption.

Some key engineering issues include:

Compatibility: Various systems model critical data terminology and concepts differently. Common compatibility issues include:

  • Semantic differences: Two subsidiary airlines under an Airlines Holding Group may define “earnings” differently in their databases.
  • Format inconsistencies: Different departments might use varying date formats (MM/DD/YY vs. DD/MM/YY) or customer identifiers.
  • Technical mismatches: Legacy systems often structure data in ways incompatible with modern platforms.

Organizations implement semantic layers to standardize data exchange. As David Wells notes at Enterprise Data World, this creates “a common language for all integrated systems.”

Velocity: Real-time data integration faces several processing challenges:

  • Processing massive data volumes instantly
  • Limited ETL tool capabilities
  • High computing demands

Organizations use middleware platforms to handle streaming and analytical data efficiently.

External data sources: Organizations face multiple challenges when incorporating external data:

  • Quality concerns: External data sources often lack rigorous validation
  • Compliance requirements: Privacy regulations and vendor contracts can restrict data sharing
  • Format variations: External sources may use different standards or structures

Data federation that uses Enterprise Information Integration (EII) addresses these challenges by creating virtual layers for unified data access while maintaining source locations.

Beyond technical considerations, operational challenges include:

Data Security and Privacy: Data security requirements span multiple data integration requirements, including:

  • Meeting regulations
  • Appropriate access
  • Sensitive data

Organizations use data governance frameworks and fabric architectures for security control.

Change management: Successful system integration requires:

  • User adoption: Ensuring smooth transitions for employees
  • Training programs: Developing comprehensive learning resources
  • Support systems: Ongoing assistance for users

Organizations tackle these challenges through comprehensive change management programs. Mark Horseman notes, “Change management gets people excited about data literacy.”

Strategic Planning: Organizations often struggle with:

  • Capability assessment: Understanding current data integration maturity
  • Roadmap development: Creating clear implementation plans
  • Cross-team coordination: Aligning different departments’ needs

Successful organizations address these challenges by understanding how data supports business needs and building a strong data management foundation.

Modern tools and methodologies help organizations address integration challenges in today’s complex data environments. 

Modern Integration Tools and Approaches

Modern data integration tools address complex requirements, moving beyond simple ETL implementations. Today’s solutions focus on three key areas:

  • Modeling: According to Pankaj Zanke, effective data flow documentation and modeling reveal opportunities for workflow improvements and operational efficiency.
  • Integration tools: Modern tools automate data movement between systems through pipelines that handle processing and metadata collection, streamlining enterprise data operations.
  • Metadata Management: Metadata provides context about the data that support queries and automation. Through data governance frameworks, organizations can make good metadata accessible and secure.

While modern approaches have improved data integration capabilities, the landscape is evolving rapidly. Emerging technologies are pushing the boundaries of data integration and future ROI.

Emerging Technologies

Organizations will find emerging technologies lead to seamless integration, flexibility, and better resource allocation. Advancements include:

  • Machine learning (ML) and AI: ML and AI are evolving data by automating complex processes and advancing analytics. For example, data cleansing tools that detect and correct inaccurate data will become smarter and tailored for specific domains, e.g., finance.
  • Low-code and no-code integration platforms: Business professionals with minimal or no coding knowledge will use a self-service to integrate data. These platforms will simplify integration tasks with their intuitive interfaces.
  • Ambient intelligence: Ambient intelligence uses networks of sensors and processors to create smart environments that respond to business needs. This technology helps organizations automatically collect and integrate data from physical spaces, enabling real-time monitoring of operations, improved energy efficiency, and automated responses to environmental changes.

As integration improves, it will enhance the functionality of emerging technologies, including: 

  • Machine Learning (ML) and AIThey will improve in advanced analytics, decoding novel patterns, forecasting trends, and enhancing decision-making.
  • The Internet of Things: Improved connectivity of numerous devices on the internet will make their data more comprehensive and timely. Agile tooling will make this process faster and more efficient.
  • Blockchain: Better integration will improve linking AI and blockchain technologies. Together, they will streamline tasks and improve data transparency as blockchain tokens are produced and distributed.

The future of data integration lies at the intersection of automation, intelligence, and organizational capabilities. As data ecosystems grow more complex, successful organizations will leverage sophisticated integration solutions to transform scattered data into unified, actionable insights.

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