This article will cover the artificial intelligence (AI) and machine learning (ML) trends forecasted for the business landscape in 2022, but readers need to keep in mind that businesses are still contending with the pandemic, as well as labor shortages, economic crisis, and many other problematic factors. While some businesses worldwide have certainly come out […]
2021 DATAVERSITY Top 20
As 2021 draws to a close, we here at DATAVERSITY HQ want to take some time to reflect on the highlights (and lowlights) of this year. What kinds of content made you jump for joy? Which Data Management topics most helped data people succeed in and advance their careers? With in-person events on hold for […]
Business Intelligence and Analytics Trends in 2022
The industry giants – Microsoft, Google, IBM, Amazon, and Oracle – are still leading in the global analytics market shares. Microsoft, Amazon, and Oracle are additionally outperforming the market for all other vendors. However, it’s interesting to note that the battle among the top analytics vendors is not over “sophisticated algorithms,” but over Data Quality. […]
Data Management Platform vs. Customer Data Platform
A Data Management Platform (DMP) is a storage location for all types of data – all the way from contact lists to transactional data. The data stored in a DMP is analyzed for business insights and customer intelligence. DMPs generally collate data from various business systems, such as ecommerce sites, social sites, or a CRM. […]
Digital Transformation Strategy
A digital transformation strategy has been frequently defined as a detailed roadmap for using digital processes to enhance business outcomes across different functions of an enterprise. Data and digital technologies drive this strategy. One thing to note is that the marketing function plays a critical role in shaping the broad business goals and objectives of […]
A Brief History of Machine Learning
Machine learning (ML) is an important tool for the goal of leveraging technologies around artificial intelligence. Because of its learning and decision-making abilities, machine learning is often referred to as AI, though, in reality, it is a subdivision of AI. Until the late 1970s, it was a part of AI’s evolution. Then, it branched off […]
Analytics Best Practices for Transforming Data into a Business Asset
Data has three main functions that provide value to the business: To help in business operations, to help the company stay in compliance and mitigate risk, and to make informed decisions using analytics. “Data can have an impact on your top line as well as your bottom line,” said Dr. Prashanth Southekal, CEO of DBP-Institute […]
Machine Learning for Organizations: Where Is It Now?
Machine learning (ML), a branch of artificial intelligence (AI), was sometimes referred to as “cognitive computing” in the past, and certain academic circles still today. Machine learning applications have been used for decades to automate complex human tasks that require analytic thinking, but recently the technology has expanded to encompass more business functions. Advanced ML […]
Overcoming Data Governance Challenges with Best Practices
Jason Dye, Director of Enterprise Data Governance at Ally, says that sometimes Data Governance feels like a thankless job. “I’m struggling up this sandy godforsaken hill and then some guy’s standing on the sidelines going, ‘I don’t know what’s so hard about Data Governance. It’s easy.’” But that may be because Dye makes it look […]
Data Warehouse vs. Data Lake Technology: Different Approaches to Managing Data
Solving business problems using big data depends upon the approach taken. For example, if an organization only knows data warehouses, then challenges will be framed to fit using a data warehouse. As Abraham Maslow, a prominent psychologist eloquently said “I suppose it is tempting, if the only tool you have is a hammer, to treat […]