Customers now interact with brands in a variety of ways. They can shop in person at brick-and-mortar locations, talk with customer service representatives by phone, or browse, make purchases, and leave feedback online. Data is generated and collected at each one of these – and numerous other – touchpoints. But many companies do not know […]
Self-Serve Advanced Analytics Offers a Collaborative, Empowered Environment
Click to learn more about author Kartik Patel. The use of business intelligence and business analytics is growing in every industry and business function and in companies of every size. In fact, 48% of small and medium-sized enterprise (SME) CIOs responding to a Gartner survey revealed that business intelligence (BI), data, and analytics is one […]
7 Ways Big Data Is Changing E-Commerce
Click to learn more about author Evelyn Johnson. As the volume of data increases every second, so does the need to harness the true potential out of it. Brands, especially the e-commerce marketplaces, are putting their prime focus on utilizing it to achieve greater outcomes. Many e-commerce marketers firmly believe that big data is critical to establishing […]
Driving an Organizational Culture Shift to Realize the Potential of AI in Life Sciences
Click to learn more about author Updesh Dosanjh. Artificial intelligence (AI) and machine learning (ML) are present in nearly every industry today. However, not all industries have readily embraced these technologies with open arms. Due to the nature of the business, the life sciences industry has historically been careful about its adoption of new technologies. […]
Citizen Data Scientists: Where Do They Belong?
The phenomenal growth of data technology in recent years has led to the rise of the citizen data scientists (CDS). Developments in augmented analytics and artificial intelligence (AI) automation have now made it possible for ordinary business employees to conduct advanced analytics or business intelligence (BI) which would have required expert knowledge even some years […]
Checkmate: What Is the Queen’s Gambit Move for Servers?
Click to learn more about author Andreea Jakab. Configuring a server is much like playing chess. One wrong move, and your website is down. As with chess, you need to think carefully about each step you take towards servers: starting from the right server type to the correct server configuration for your use case and […]
Tech Thursday: The Changing Faces of Technology
Click to learn more about author Mathias Golombek. From healthcare to tech takeovers, I discuss the latest stories and hottest trends in our Tech Thursday round-up. Saving Face A facial recognition experiment has sparked a heated debate over “reckless findings,” and the world has taken notice. The study was done at Stanford University, where researchers have claimed […]
Data Science vs. Business Intelligence
The growth of Data Science in today’s modern data-driven world had to happen when it did. If one really takes a careful look at the growth of data analysis over the years, without Data Science, traditional (descriptive) Business Intelligence (BI) would have remained primarily a static performance reporter within current business operations. With the rising […]
How Predictive Analytics Can Help You Master Blended Workforce Planning
Click to learn more about author Chetan Alsisaria. How can the HR function intelligently respond to the ongoing crisis and use technology to create a blended workforce? The article is a deep-dive on how predictive analytics can help the HR unit revolutionize the future of the blended workforce. As companies begin to reopen and resume […]
Seven Common Misconceptions Businesses Have About Big Data and Artificial Intelligence
Click to learn more about author Irfan Ak. Artificial intelligence and big data are two of the hottest and most discussed topics in the tech circle. Despite this, there are many misconceptions surrounding both big data and artificial intelligence. There is a lot of hype around both these topics as well, which can sometimes lead […]