Many companies have been criticized in recent years for mismanaging data. For example, a major social media conglomerate recently came under fire for reports that user data was accessible to employees, leading lawmakers to call for an investigation by the F.T.C. This has piqued concern for data privacy once again and shines a light on the lack of […]
Data Science and Privacy: Defending Sensitive Data in the Age of Analytics
When big data began getting corporate attention in the late 2000s, the idea of data privacy was considered lavish and exotic. The public was less concerned about securing their data assets and was only fascinated by the fact that the interconnected digital world would change their lives forever. As we soon step into 2023, the […]
Dear Laura: Data Governance Budget Woes
Welcome to the Dear Laura blog series! As I’ve been working to challenge the status quo on Data Governance – I get a lot of questions about how it will “really” work. I’ll be sharing these questions and answers via this DATAVERSITY® series. In 2019, I wrote the book “Disrupting Data Governance” because I firmly believe […]
How Data Privacy Affects the Midterm Elections
Until fairly recently, I was considered somewhat of a data privacy watchdog by my family and friends. I have all my privacy settings set to the max, I don’t download shady apps, no matter how popular they may be, and I am mistrustful of most requests for my personal data. But my behavior was the […]
Big Data, Big Responsibility
By now, we’ve probably all heard that “every company is a tech company” after the evolution of where and how we work in the previous few years. However, if every company is a tech company, what has become of what we traditionally think of as technology companies? Just as every company has become reliant on technology […]
How Data Privacy Regulations Can Affect Your Business
The importance of consumer data can never be underestimated from a business perspective. It can help identify where a company can grow and improve and highlight any gaps in the service offering. This collection of valuable data has been made harder due to stricter data privacy regulations and a reluctance among consumers to allow their information to […]
AI and Data Privacy: Where Do They Intersect?
According to new research from IBM, 35% of companies now use AI in their business. From health care to manufacturing to government, data-driven organizations across all major industries are realizing the benefits of AI: automation of repetitive tasks, faster processing of data, improved accuracy, and more. But as AI adoption becomes more widespread and advanced, business leaders […]
Data Supremacy: The Precursor to AI Supremacy
The arguments for greater urgency to attain AI supremacy have raged for years among technology experts and national policymakers. Some have cited serious concerns due to U.S. lethargy in tech development. Others posit the race for AI supremacy is actually one between U.S. and Chinese private-sector companies like Amazon and Alibaba. While important for national security and […]
Why Just Collecting More and More Data Is No Longer Productive
A decade back, when the big data trend began, the mantra was to collect more and more data — then glean insights from it to better understand consumer behavior, market trends, and demand. Even today, big data is key to better decision-making and operational excellence; however, two phenomena challenge the notion of “collect as much […]
How Zero-Party Data Can Build Consumer Trust
In 2020, Forrester Research came up with a phrase that’s since become a buzzword among many marketers: zero-party data. Essentially, zero-party data is information that individuals proactively and freely supply to companies, so it’s reliable and meaningful. By contrast, first-, second-, and third-party data are not proactively provided by the individual to the company that is requesting […]