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Managing Customer Preferences Using Graph Databases

Managing customer preferences is one of the many aspects of managing customer journeys. Customers interact with organizations across a myriad of digital channels, and being mindful of preferences can increase the trust associated with customers. Read on for how graph databases can help manage these customer preferences. Data privacy and protection policies across geographies make it […]

In Exchange for Sharing Data, Customers Expect a Personalized Experience – Not Irrelevance

Consumers regularly receive information that is irrelevant to their current interests or situation – and they’re none too pleased. According to a recent survey commissioned by my company, 70% of consumers surveyed said they receive mistargeted information at least once a month, and 24% say they receive mistargeted information, such as inaccurate promotional emails or irrelevant […]

A Root-Cause Framework for Trans-Atlantic Data Privacy

When the United States and the European Commission together announced a new Trans-Atlantic Data Privacy Framework earlier this year, the news didn’t raise too many eyebrows. After all, there’s nothing particularly objectionable about the new framework – the goal is to “foster trans-Atlantic data flows” and address concerns about the underlying EU-U.S. Privacy Shield framework, and who […]

Fundamentals of AI Ethics

In the world of enterprise technology, AI is a fast-growing sector, with no end in sight. A recent survey by PwC found that 86% of executives expected AI to become mainstream in their organization soon. Data-driven businesses want to reap the benefits of AI implementation, including better customer relationships, more efficient business processes, and valuable marketing data. […]

Applying the Principle of Least Privilege to Multi-Cloud Environments

Organizations across all industries are adopting cloud computing models for their flexible, scalable architectures and globally available solutions. Many startups and small businesses are also benefitting from the advanced data security solutions packaged with their cloud service provider offerings, which they wouldn’t otherwise be able to afford. However, these data security solutions require careful management. Organizations don’t […]

The Trend Toward Emphasizing Data Minimization

With GDPR being the “shot heard ’round the world,” the digital industry, the regulators, and the courts have developed and readjusted the way in which we need to think about this revolutionary body of law. Through this experience, I’ve had a few flashback analogies to Y2K: Leading up to the event, it was a period […]